It’s been proven that consumers like to touch before they buy. So make your packaging stand out by creating a one of a kind embossed label. A study conducted by California Polytechnic State University of 400 consumers determined they preferred soft touch and hi rise coatings over packaging with no tactile coatings at all. Consumers in this study also preferred the soft touch coatings even at a 5% price increase. Adding an embossed or tactile effect to your label can enhance the user experience and take your product from visually appealing to a product that is multi-sensory. The tactile feel helps consumers become more emotionally involved in your product. Click here to read more!