Thanks Beverage Industry for quoting us in your February issue. Read an excerpt below!
Shrink and stretch labels impact brands, reinforce safety. Forty years ago, Kenner products released Stretch Armstrong, an action figure that could stretch from its original 15-inch frame to four or five feet. Although not in the toy-making business, packaging materials manufacturers have had to literally stretch their capabilities to keep pace with beverage-makers seeking clean, sustainable labels that feature vivid colors, images, specialty inks and soft touch finishes to connect with consumers.
“Beverage-makers want packaging that is aesthetically pleasing to consumers, with different shaped bottles , various colors, coating, and tactile varnishes being used to engage them through touch and feel,” says Overnight Labels Inc. President Don Earl. “Matte and spot-matte varnishes are the rage right now.”
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